How can resellers and MSPs become trusted advisors for their customers?
Good business relationships are built on trust. That’s something that has been a focus for 24 Seven Cloud since we founded our business and it’s one of the main factors as to why we have such a strong relationship with resellers.
In the latest issue of Comms Business, our Founder and MD, David Samuel, shared his thoughts on how wholesale partners and vendors can best support resellers and why regional technology expertise can be an advantage. Catch up on David’s full commentary below…
In providing telecoms solutions there is a contradiction in the industry, in that the products and services we are providing can often seem to be impersonal. They are technologies that can be applied across hundreds or even thousands of people throughout a workforce, running the risk of reducing end-users to numbers on a spreadsheet.
But with a strong customer focus, we find that it’s important to recognise individual needs within these parameters. Mass-market solutions don’t have to be impersonal. Within the UK market, we are still seeing significant differences between regions and localities. Building a solution for a company in one area, might be completely different from another that’s just a few miles down the road.
Whilst we operate from our headquarters in Leeds, our geography hasn’t been a factor limiting our growth. We’ve become trusted in our relationships with the reseller channel right across the UK, but what we do have to do, is ensure there is a strong understanding of local factors. Channel partners can often act for us as the connection between a business and these local considerations.
What service providers and resellers need to ensure is that we are recognising these customer nuances and are highly attuned at providing bespoke technology solutions tailored for our clients.
In a world of AI and consolidated solutions, there are clear benefits of building relationships with a focus on individuals.
If you require business phone lines or phone systems, or you’re looking to switch, 24 Seven Cloud could be the right network for you. Alternatively, you may be a reseller looking for a new channel partner. To find out more, get in touch with our UK-based team today.