Brand consultancy Propaganda has carried out a comprehensive Brand Discovery™ audit for Leeds based Telecommunications Network Operator 24 Seven Communications Ltd, to help guide future direction. Following the consultative process, the agency has been appointed to implement an insight led strategic marketing plan, to position the business for future growth.
24 Seven, which owns and manages its own network in its entirety, has earned a reputation for reliability and technologically astute customer solutions. The company handles in excess of 150 million voice minutes per month, through a fully resilient multi-site network, serving a wide range of business sectors.
In its 12 year history, 24 Seven has grown into a business with a turnover of around £12m and currently employs 14 people at their head office in Leeds.
David Samuel, Managing Director of 24 Seven said: “We work in a highly competitive sector, and this process has identified the need to communicate our differentiating messages. We’ll look to engage with new and existing audiences in different ways, by offering innovative products and services. Through providing strategic advice and support, Propaganda will help us implement these changes.”
Craig Harrold, Client Services Director at Propaganda said: “By working together with 24 Seven and all its internal and external stakeholders, we’ve been able to gather an honest view of the business. We’ll use these insights to help strengthen the brand, and build a cohesive strategy for growth.”
Propaganda has worked across a range of different sectors to deliver business insight and strategic support. The Brand Discovery™ model employs a ’360 degree’ appraisal of a brand and its position within a market, in order to guide business decisions.